RupeeLife’s innovative model is disrupting the Indian SME investment industry by bringing the process of VC and technology of Marketplace to SME players seeking finance. RupeeLife offers a regulated online marketplace for small businesses seeking to finance or sell their business, to connect with investors, acquirers and advisors. The company’s platform has been widely referred to as the “Amazon for SME investments”.
Founded by Aravindhan Damodaran in 2016, RupeeLife is dedicated to connecting the Indian SMEs with validated investor/acquirers profiles for quick connect feature and commission-free deal-making.
With 43 million SMEs in the world prioritizing access to finance as their No. 1 need, RupeeLife’s online platform plays matchmaker between interested investors and business owners, allowing them to interact directly with each other. RupeeLife exclusive meeting place for genuine sellers and serious buyers and promotes genuine response only. After deep-dive research on the behavior of a connection and worked on algorithms, filters, and processes, RupeeLife has ensured every connection on its platform is premium. The quality of connection is designed to be far superior to any of the competing platforms across the globe. The platform analyses user information to eliminate unwanted introductions and the risk of dealing with fraudulent members. RupeeLife gives you an easy and professional way to showcase your business to potential buyers and investors.
"With our impact in the SME market through our professional services over the last 3 years, we are excited to bring our platform to the SMEs and investor community across India. When it comes to financing, buying a business or selling a business, SME business owners are left on their own. Our team has a keen understanding of the critical gaps and competitive landscape of the investment brokerage space across India, helping us provide the right solution for SME owners in their next business investment or exit."
- Aravindhan Damodaran, Managing Partner
Aravindhan Damodaran before starting RupeeLife has co-founded EdisonPlan. Prior to that was working on Transaction Advisory with MCA Management Consultants in Dubai and JCSS Consulting in India. He is an experienced valuation specialist with a demonstrated history of working more than 500 business valuation engagements. Skilled in Valuation Strategy. Strong financial professional with a Master's Degree focused in Actuarial Science from Heriot-Watt University, UK.
Karthikeyan Somasundaram is a Chartered Accountant with street wisdom on the financial needs of SMEs in India. Cumulated experiences from various financial roles such as Virtual CFO, Statutory audits, Internal audits, Income tax, and GST filings, he was instrumental in converting ourselves from purely service driven into a platform-based player. Previously with Bank of India (Corporate Credit). Excellent team player with more than 10 years in business finance.
Bhavadharani Karunakaran ideated RupeeLife platform during her maternity break and gave birth to this platform that helps thousands of business owners across India. She is a Chartered Accountant handled Transaction Services clients across all types of business from Listed entities to Start-ups. Previously with Ernst & Young (Big 4). Innovate, disciplined finance professional with more than 10 years of experience.